I was on a friend's site today, and searching for ads to click (she needs cash, and I can't afford to buy actual products through her links), and saw an ad that I've seen a lot lately.
A website called AuthorTree which promises free websites and blogs for authors and is sponsored by... ta-dah! 4 pod self-pub/vanity presses (AuthorHouse, AuthorHouse UK, WordClay [formerly Vesta], and iUniverse). I'd suspected as much, but since some of these click ads check to see how long you're on their site, and where you go on it, I sniffed around a bit more. Hopefully they have a good click pay rate.
So, anyway. I'm exploring the site, alternating between laughing at them, and feeling terror at the prospect of innocent authors being sucked in by their blatant promotion of the POD people, and I click on their "services" button. In fact, I'm going to link to it as SCAM since I don't know how to no-follow it.
The first few items they offer seemed rather over priced to me, but since I didn't have the numbers on hand to compare, I just kind of rolled my eyes and thought "whatever". But then I saw their "Domain Name" offer. Only $99! Wow! Um... At first I thought it was just an over priced service like "We'll register the domain name for you, and set up your hosting account and free template". But no. It's just for the domain name. (Anyone who doesn't understand why this is not a bargain, please go to GoDaddy.com where you can register a domain name for under $10. And that's not the best deal that you can find online.)
All of them are quite nearly hilarious to anyone with a sprinkling of 'net or promotional knowlege, but I think Kathy would like this one.
The Personal Media Valet- $4000. No, I didn't type too many zeros. Here's what they do:
How do Personal Media Valet services help promote my
book?
A copywriter will produce a press kit for your book, including a press
release and a full color Fact Sheet and Author Biography Sheet
Your
publicity coordinator will distribute press releases and personally follow-up
with media outlets within your selected target markets
A custom Marketing
Kit will provide business cards, bookmarks and postcards designed to promote
your book.
How Does the Process Work?
Review and approve a
professionally written press release for distribution to targeted media outlets
An publicity coordinator will follow-up with media outlets, and send review
copies of your book upon request
Utilize word-of-mouth marketing by
distributing business cards, bookmarks and postcards to potential readers
Um. Yeah. Yanno. If I were going to pay $4000 for a press release and someone to distribute it? I think I'd be calling up Kathy because at least I've seen her work and know it would be good. And does anyone else suspect that they're one of the clients who keep trying to hire freelancers at $20 a pop? And then mass mailing these press releases to every address they can find? And then dumping the business cards, bookmarks and post cards at their local book store? Because, yanno, that's where potential readers are at.
Hopefully that charge includes the cost of the business cards, bookmarks, and postcards because they're charging $250 per 1000 business cards.
Seriously- if you're willing to shell out this kind of money to promote your book, you'd better A) have gotten a good advance, and B) hire a PROFESSIONAL PUBLICIST. Good Lord, these people want you to toss away half a year's pay on promotional services without even showing you what you get! And, they're pumping it to the self-published crowd who aren't getting advances at all.
Ye gods. It's times like this that I wish I didn't have ethics.
If your protag puts on a tight, little dress, your readers will assume that your character is (A) a girl, (B) thin, even if not a knock-out, (C) going somewhere appropriate to wearing a tight, little dress. We don't need to see her think about how hard it is to be a woman with a flat stomach and going to a club/party/restaurant. Of course, if your character is not one of the above things, then that information needs to be transmitted at some point such as "Paul slipped on a tight little dress and watched his beer gut stretch the fabric to its limits. 'Ah' He thought, 'What a lovely evening to attend a funeral'". But, yanno... on average.





